Its nearly the end of Q3, 2009 and most people will be turning their thoughts towards business planning for 2010 already. To make sure that your planning process is robust, you need to be spending at least a month going through the review, analysis and goal setting in order to plan your activities for the coming year.
So I hope you are asking yourself the following questions:
- Where are we now?
- Where do we want to go?
- How are we going to get there?
- How will we track progress?
There is a tried and tested Marketing Planning process to go through that really will set you on a sure footing for your activities going into the new year. You need to make sure that you know who you are targetting, understand how to talk to them and are clear on the best ways to reach them.
And the other thing that is perhaps THE MOST IMPORTANT piece of the business planning jigsaw is monitoring progress – and learning from what your reports are telling you.
All too often we can see companies who implement marketing activities but never review where their business comes from or trace it back to Return on Investment (ROI).
If you don’t know where your business is coming from how can you know which of your activities is profitable?
So now could be the time for you to get me on board to spend a couple of days with you or your key personnel to help you work out your marketing planning & strategy for the coming business year.
Give me a call on 07552 167801 to help unlock your potential….