Just a short note from me to day to comment on what a difference a couple of things make to my working life!
1. The sunshine. Its a glorious morning today and it completely changes my outlook and suddenly I’ve got more focus and motivation to get things done.
2. A good cup of coffee. Well ok, so I am now actually onto my second one of the day – but that’s because I’ve been at my desk since 7:30am
Of course, I could have both of those things but still be a grumpy old so-and-so so I guess the fact that I totally LOVE what I do for a living also has a major impact on things.
As I write this, its dawning on me that I am into the second year of my business and I feel immensely proud of what I have accomplished since setting up My Pinkie Promise, my marketing & event management consultancy in 2009. I thoroughly enjoy being in business and the variety of my work, added to the spark of new creative projects, really keeps me from getting that ‘same old same old’ feeling that can crop up in our careers.
Self-employment is obviously not for everyone – and one thing that I particularly miss is the social interaction with work colleagues. I guess I’m lucky because my job involves attending business meetings and networking with people. Plus meeting new clients and finding out about their businesses so we can bring their marketing and communications to life means lots of human contact. So working for a part of the day from your solitary desk means you need certain skills to keep you on track.
I have a brilliant book called “Eat that Frog” from Brian Tracy which still gives me lightbulb moments – if you have an issue with time management or procrastination, I’d highly recommend it.
Today I’m working on a few things (maybe I need a book called ‘Plate-spinning’!):
- bringing a client’s target audiences to life: understanding how they buy; what messages are right for them and how we will reach them – and planning her business launch
- creating an event plan for a brand new ‘Experience’ event for another client who wants to showcase her business, and those who use her service too
- kicking off another marketing project for a client, and
- working on the emails, and next lunch event for Women Ahead, the businesswoman’s network that I Chair
Anyway, enough rambling from me – I hope you are having a good Wednesday too
When I meet business contacts at events, I often wonder whether people think ahead about why they have decided to attend an event, who they had hoped to meet there, and what they expected (if anything!) to get out of going along.
Sometimes the attraction of a business event is the programme and speakers, but often we go along to an event because we are also hoping to get the chance to talk to people about what we do. And of course there are networking events we go to which are dedicated to finding out about others and spreading the word about our own businesses.
And we should be thinking carefully before we go about what we want people to remember about our products and services – and how we can get the chance to follow-up and tell them more.
I have attended events where it is obvious that the people you are talking to are not even really listening to you – they are just waiting to get the chance to sell their own products or services to you and then move onto the next person. They are usually the serial business card collector who are desperate to grab as many cards to take home and somehow they believe that will turn into a whole bunch of orders for them!
Or the other end of the spectrum are those people who are running a business, and who have a very good service but who are painfully reticent at the thought that anyone will be interested in what they are offering. I’ve noticed that these people don’t usually have a product to sell, and part of the problem is that they are finding it much harder to ‘sell themselves’.
So if you feel you would like to be better prepared for attending your business events, read on! In conjunction with Eugene Clarke from The Communication Exchange, I will be running an interactive workshop which will show you how to integrate all of this into your wider marketing strategy and ensure that you prepare well, evaluate & follow-up.
We will also show you how to be ready for introducing yourself & your business at business events, networking and group situations. We will make sure you are prepared and feel confident.
Do you ever attend events where you see lots of the same people and find it difficult to create that spark of attention?
Or do you look at a sea of new faces and wonder how on earth you will say the right thing to sell you & your business and make them want to find out more?
Do you ever wish you could replay your introduction because you said the wrong thing or missed out on the most vital piece of your business?
Do you know why you go to certain events, and do you get to meet the people who you are likely to be able to do business with?
Come along to ‘StartRight’ on Tuesday 18th May 2010 at Dundee & Angus Chamber of Commerce, City Quay, Dundee: 5.30pm to 7.30pm and we will help you find the answers!
Email firstname.lastname@example.org for more details or call 07552 167801.