July 2010 archive

Summertime and the livin’ is easy….

 Little Miss Sunshine!

I can’t believe so much has happened in my business since I wrote my last blog:

I was awarded a brilliant new event contract to run an exhibition alongside the Royal National Mod, Scotland’s premier Gaelic festival which will last for 3 years (to say I am pleased is a MASSIVE understatement!).

I held my first ever PREVISION layar marketing workshop which brings businesses together to work on their marketing & business planning, giving them access to my marketing expertise and the huge value of their shared experiences. We had a very successful morning at West Park Conference Centre in Dundee – they looked after us very well.

I finalised the marketing planning work for 3 existing clients and began work with another 4 more – I really enjoy working through this process with my clients. We analyse their current business situation and use the work to identify the business objectives that need to be brought to life by their marketing. The next stage is looking at target audiences and how we will take their message to them to make the customers roll in. Of course the final measuring & control stage is of utmost importance too and I walk away from a client knowing that they have a structured plan for their own marketing which will work really hard for them and when we come to do our review 3 months down the line we can then make some informed judgements about what is working for them.

I gave a presentation to the EQ Accountants staff on Marketing Planning & the use of Social Media and it was a very engaging session.

I had a week away on the West Coast of Scotland which was great for recharging my batteries (and getting them a bit damp in the Saturday night downpour) and since I came back I’ve been talking to some students about internships or summer placements.

I’m knew that the life of a small business owner would never be dull anyway!

It was amazing during the month to discover that many of the business people that I meet suffer from one of the same major factors that I do – how do you balance all the things that you have to do and also do all the things that you want to do?

I’ve always worked hard up to the wire on projects, and definitely need a deadline to motivate me – I’d be really interested to hear from others on how you juggle your different work schedules – and how do you fit in home life around running your business?

I can honestly say that I am having the time of my life – I guess that life really did begin on my last birthday in August 2009! Or at least cemented the new life that I was living. Running your own company is hard work, but having a passion for what you do and really enjoying it brings enormous personal satisfaction.

Anyway am now away to lie down in a darkened room for an hour: NOT!

Enjoy the sunshine :)

Alison x