February 2014 archive

Scottish Women in Business | Events | Special Independence Referendum Debate event

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Scottish Women in Business | Events | Special Independence Referendum Debate event

McCance Building, University of Strathclyde

Special Independence Referendum Debate event

McCance Building, University of Strathclyde, Glasgow, 16 Richmond Street, Glasgow G1 1XQ

April 7, 6:00pm-9:00pm

The debate will be chaired by well-known TV presenter, Sally Magnusson.

With ballots before and after the debate, this will be a unique opportunity to directly gauge the views of an important voting audience.

The Panel

Nicola Sturgeon MSP, Deputy First Minister Scottish National Party

Annabel Goldie MSP, Scottish Conservative & Unionist Party

Johann Lamont MSP, Leader of Scottish Labour Party

Ruth Wishart Journalist, supporter of the Yes Scotland Campaign

 

My Pinkie Promise are absolutely thrilled to be able to support & promote this event. There will be few opportunities for women in business to attend an event to hear a facilitated debate & be able to question Scotland’s leading female politicians in the run up to September 18th, so please register for the event and get involved.

We very often hear that as business owners and professionals, that we’d like more information on the referendum, so take this opportunity to find the answers to your burning questions – don’t wait for others to make your mind up for you!

If you are a member of Women Ahead, the Dundee & Angus businesswomen’s group, they are laying on free transport, so its well worth getting together and going through to Glasgow.

See you there!

Alison

 

Finalist in Most Enterprising Business Award 2014

2014 WA Awards Finalist logo
I’m really thrilled to be a shortlisted finalist in the Women Ahead Most Enterprising Business Award for 2014…we’ll find out on 15th March who the award winners are!

7 smart reasons for using social media for business

Alison's Blog 7 smart reasons

So, I’ve been delivering some training workshops for Women Ahead members, and one of the main problems that people have said they face with using social media for business is working out what to say…”Will people be interested in what I’m saying?”

So here’s my own take on WHY you should use social media for business. It will help you to:

  1. Raise your/your business profile
  2. Get customer feedback
  3. Increase your business reputation
  4. Showcase your products or services
  5. Drive traffic to your website
  6. Connect with clients
  7. Make sales

What’s just as important though, is to have a plan for your social media marketing:

  • Have a GOAL – know WHAT you want to achieve
  • Know your TARGET audience, so that you can identify which platforms to use
  • Make sure you are consistently ENGAGING with your audience
  • Be clear on WHEN & HOW you will post
  • Share a MIXTURE of updates (text, photos, articles, interesting news etc)

It’s definitely one of the most enjoyable parts of my job – using social media to market our own business, and that of our clients.

If you’d like to speak to us about creating your social media marketing plan, and having us help you create marketing with real impact and return, call us on 01382 221078 or email socialmedia@mypinkiepromise.co.uk

Of course, we’d love to hear from you on social media too!

@alisonhendo My Pinkie Promise Google+ Page Pinterest @alisonhendo My Pinkie Promise Facebook Page

Social Media for Business – Workshops

The world of social media marketing for businesses is such a huge one and as I prepare to deliver the first of a two-part session for local businesswomen’s group Women Ahead in Dundee & Angus, I’m realising that although I would admit to being a fairly comfortable user of social media, I sometimes feel that I’m barely scratching the surface!?????????????????????

From #hashtags and keywords, to engaging content, measurement and using the best platform for the right business, it’s a pretty complex landscape.

So, tomorrow we will be covering the basics of the different platforms, who is the audience on the main ones and what are the features that you can use to better market your business to the right audiences for you.

I can’t stress enough the famous line ‘If you fail to PLAN, you plan to FAIL’ (or words to that effect!), so we will be looking at:

  • Understand WHAT you are trying to do
  • Be clear on WHO you are aiming to reach
  • Know (and test!) WHERE you will find them
  • Have a social media plan
  • Make sure you are consistently ENGAGING
  • Be clear on WHEN & HOW you will post
  • Share a mixture of updates (text, photos, articles, interesting news etc)

Make sure your updates are during the times that your audience will see them – no point in tweeting during the night if all of your UK followers are asleep!

Social media concept in word tag cloudKeep an eye on your analytics and above all else:

RESPOND QUICKLY WHEN SOMEONE REPLIES OR CONTACTS YOU – WITHIN THE HOUR IF POSSIBLE, BUT CERTAINLY WITHIN 24 HOURS – IF YOU SNOOZE YOU LOSE!

 

Find us on Facebook, follow my ramblings on Twitter, and keep an eye on my Pinterest boards – loads to interact with…I’d love to hear from you!

AlisonAlison Henderson