7 smart reasons for using social media for business

Alison's Blog 7 smart reasons

So, I’ve been delivering some training workshops for Women Ahead members, and one of the main problems that people have said they face with using social media for business is working out what to say…”Will people be interested in what I’m saying?”

So here’s my own take on WHY you should use social media for business. It will help you to:

  1. Raise your/your business profile
  2. Get customer feedback
  3. Increase your business reputation
  4. Showcase your products or services
  5. Drive traffic to your website
  6. Connect with clients
  7. Make sales

What’s just as important though, is to have a plan for your social media marketing:

  • Have a GOAL – know WHAT you want to achieve
  • Know your TARGET audience, so that you can identify which platforms to use
  • Make sure you are consistently ENGAGING with your audience
  • Be clear on WHEN & HOW you will post
  • Share a MIXTURE of updates (text, photos, articles, interesting news etc)

It’s definitely one of the most enjoyable parts of my job – using social media to market our own business, and that of our clients.

If you’d like to speak to us about creating your social media marketing plan, and having us help you create marketing with real impact and return, call us on 01382 221078 or email socialmedia@mypinkiepromise.co.uk

Of course, we’d love to hear from you on social media too!

@alisonhendo My Pinkie Promise Google+ Page Pinterest @alisonhendo My Pinkie Promise Facebook Page

Leave a Reply