August 2014 archive

Instagram for Business

instagram imagesIt’s not a new social media site, but it is definitely one that is seeing more and more adoption by businesses to market their products & services.

Instagram is a rapidly growing photo and video sharing platform with more than 150 million users and 16 billion photos shared. Over 55 million photos are shared on Instagram to a very engaged community every single day.

With Instagram, you canĀ tell a story with both photos and videos. As soon as you upload an Instagram image, you can see within seconds that someone has liked it.

You can link your Instagram account to facebook and extend the reach of your images & videos to both audiences.

Like twitter & facebook, you can use #hashtags to create a common theme for your images, and encourage visibility of your brand, products and adjectives which best describe them.

How can you encourage your customers to interact with your brand & instagram account…get them to take photos of your products, tag them with your hashtag, run a competition etc? Time to get creative!

Social Media Examiner have done a fabulous interview and article on using Instagram to marketing your business, with a feature on a boutique – how can you add Instagram to your online marketing strategy, connect with a wider audience and sell more of your products or service?

Please share your Instagram account with us in the comments – we’d love to take a look!

We’re looking forward to using Instagram to promote our upcoming Dundee Jobsfair and the vacancies that our exhibitors will have…it’s a great way for us to reach an extended set of people who might not be able to make it along in person #jobsfairdundee

Alison

 

App Spotlight: Evernote

So, this is a new-to-the-Blog feature, where I will share an app that I use for business, and give a bit of an overview on how I use it, and why I really like it!

First in the series is a new’ish app that I’ve ended up with almost by accident…Evernote.

evernote

Evernote is a ‘freemium’ app – based on a pricing strategy where a product or service (typically a digital offering such as software, media, games or web service) is provided free of charge, but money (premium) is charged for proprietary features, functionality etc.

I currently use the free, basic service, which sells itself on the following benefits:

  • Organize your life.
  • Workspace for daily projects
  • Keep everything together
  • Sync across all devices

I ended up as an Evernote user because the business card scanning app I used (Cardmunch, by LinkedIn) was being withdrawn, and they were encouraging users to transfer data to Evernote.

At that time, all I was using the app for was to scan business cards (using my iPhone camera), and then adding contacts to my database and connecting to key contacts on LinkedIn.

I’ve found Evernote to be even better than Cardmunch was for this service, but it does SO much more.

I can take notes, create reminders, to do lists, create notebooks around different subjects, to help organise projects etc. I can signpost web pages to return to, or which relate to different projects, and I can take photos of receipts & other documents that relate to work projects.

And although I started using it on my iPhone, through my Evernote account, I can access all of the information on all my devices – laptop, iPad etc.

A useful feature on my laptop is the little ‘clip’ where I can take a screenshot of the full screen, a window, or part of the screen – although there are other programmes which do this for me, as Evernote runs in the background, and sits quietly on my taskbar, its so easy to access!

But above all, the main use I have for this brilliant app is to make sure I keep track of people that I meet, storing their contact information and connecting myself to them – I can then use that business card scan picture to add notes to remind myself of where I met them, and create any follow-up actions as necessary.

It’s just such a handy part of my day-to-day working life!

I’d love to hear if you use it and have other ways to make it work for you…or even if you have another similar one that you’d recommend?

I will be making these App Spotlights into a series, so if you are looking for an app that fits a particular purpose and you’re wondering what I & others here at My Pinkie Promise use, just ask and I will look to feature that next!

Alison

@alisonhendo

via Remember everything with Evernote, Skitch and our other great apps. | Evernote.