It’s not a new social media site, but it is definitely one that is seeing more and more adoption by businesses to market their products & services.
Instagram is a rapidly growing photo and video sharing platform with more than 150 million users and 16 billion photos shared. Over 55 million photos are shared on Instagram to a very engaged community every single day.
With Instagram, you can tell a story with both photos and videos. As soon as you upload an Instagram image, you can see within seconds that someone has liked it.
You can link your Instagram account to facebook and extend the reach of your images & videos to both audiences.
Like twitter & facebook, you can use #hashtags to create a common theme for your images, and encourage visibility of your brand, products and adjectives which best describe them.
How can you encourage your customers to interact with your brand & instagram account…get them to take photos of your products, tag them with your hashtag, run a competition etc? Time to get creative!
Social Media Examiner have done a fabulous interview and article on using Instagram to marketing your business, with a feature on a boutique – how can you add Instagram to your online marketing strategy, connect with a wider audience and sell more of your products or service?
Please share your Instagram account with us in the comments – we’d love to take a look!
We’re looking forward to using Instagram to promote our upcoming Dundee Jobsfair and the vacancies that our exhibitors will have…it’s a great way for us to reach an extended set of people who might not be able to make it along in person #jobsfairdundee
So, this is a new-to-the-Blog feature, where I will share an app that I use for business, and give a bit of an overview on how I use it, and why I really like it!
First in the series is a new’ish app that I’ve ended up with almost by accident…Evernote.
Evernote is a ‘freemium’ app – based on a pricing strategy where a product or service (typically a digital offering such as software, media, games or web service) is provided free of charge, but money (premium) is charged for proprietary features, functionality etc.
I currently use the free, basic service, which sells itself on the following benefits:
Organize your life.
Workspace for daily projects
Keep everything together
Sync across all devices
I ended up as an Evernote user because the business card scanning app I used (Cardmunch, by LinkedIn) was being withdrawn, and they were encouraging users to transfer data to Evernote.
At that time, all I was using the app for was to scan business cards (using my iPhone camera), and then adding contacts to my database and connecting to key contacts on LinkedIn.
I’ve found Evernote to be even better than Cardmunch was for this service, but it does SO much more.
I can take notes, create reminders, to do lists, create notebooks around different subjects, to help organise projects etc. I can signpost web pages to return to, or which relate to different projects, and I can take photos of receipts & other documents that relate to work projects.
And although I started using it on my iPhone, through my Evernote account, I can access all of the information on all my devices – laptop, iPad etc.
A useful feature on my laptop is the little ‘clip’ where I can take a screenshot of the full screen, a window, or part of the screen – although there are other programmes which do this for me, as Evernote runs in the background, and sits quietly on my taskbar, its so easy to access!
But above all, the main use I have for this brilliant app is to make sure I keep track of people that I meet, storing their contact information and connecting myself to them – I can then use that business card scan picture to add notes to remind myself of where I met them, and create any follow-up actions as necessary.
It’s just such a handy part of my day-to-day working life!
I’d love to hear if you use it and have other ways to make it work for you…or even if you have another similar one that you’d recommend?
I will be making these App Spotlights into a series, so if you are looking for an app that fits a particular purpose and you’re wondering what I & others here at My Pinkie Promise use, just ask and I will look to feature that next!
Use a bookmark tool to set aside good articles that you want to make more of, write a blog post on etc – I use Apple’s Reading List across all of my devices, whether I see something interesting on my iPhone, Macbook or iPad, I know that I will have a shared list that I can go back to and look over when I am ready
Create lists on twitter to aggregate the people on twitter that you know generally share good articles and contacts – that way you can quickly access their tweets and easily share it on
Write a blog – create your own content! You can make your blog posts as long or as short as need be, but taking time to write your own pieces will help showcase your skills and make you stand out as knowledgeable in that field
Use great websites like Mashable to find relevant articles that I like to share, from categories such as business, social media etc
“Traditional Marketing talks at people, Content Marketing talks with them.” ~ Doug Kessler
Sharing great content allows you to enter into conversations with your social media contacts and really spark lots of interaction! Have fun with it…
So, I’ve been delivering some training workshops for Women Ahead members, and one of the main problems that people have said they face with using social media for business is working out what to say…”Will people be interested in what I’m saying?”
So here’s my own take on WHY you should use social media for business. It will help you to:
Raise your/your business profile
Get customer feedback
Increase your business reputation
Showcase your products or services
Drive traffic to your website
Connect with clients
What’s just as important though, is to have a plan for your social media marketing:
Have a GOAL – know WHAT you want to achieve
Know your TARGET audience, so that you can identify which platforms to use
Make sure you are consistently ENGAGING with your audience
Be clear on WHEN & HOW you will post
Share a MIXTURE of updates (text, photos, articles, interesting news etc)
It’s definitely one of the most enjoyable parts of my job – using social media to market our own business, and that of our clients.
If you’d like to speak to us about creating your social media marketing plan, and having us help you create marketing with real impact and return, call us on 01382 221078 or email email@example.com
Of course, we’d love to hear from you on social media too!
The world of social media marketing for businesses is such a huge one and as I prepare to deliver the first of a two-part session for local businesswomen’s group Women Ahead in Dundee & Angus, I’m realising that although I would admit to being a fairly comfortable user of social media, I sometimes feel that I’m barely scratching the surface!
From #hashtags and keywords, to engaging content, measurement and using the best platform for the right business, it’s a pretty complex landscape.
So, tomorrow we will be covering the basics of the different platforms, who is the audience on the main ones and what are the features that you can use to better market your business to the right audiences for you.
I can’t stress enough the famous line ‘If you fail to PLAN, you plan to FAIL’ (or words to that effect!), so we will be looking at:
Understand WHAT you are trying to do
Be clear on WHO you are aiming to reach
Know (and test!) WHERE you will find them
Have a social media plan
Make sure you are consistently ENGAGING
Be clear on WHEN & HOW you will post
Share a mixture of updates (text, photos, articles, interesting news etc)
Make sure your updates are during the times that your audience will see them – no point in tweeting during the night if all of your UK followers are asleep!
Keep an eye on your analytics and above all else:
RESPOND QUICKLY WHEN SOMEONE REPLIES OR CONTACTS YOU – WITHIN THE HOUR IF POSSIBLE, BUT CERTAINLY WITHIN 24 HOURS – IF YOU SNOOZE YOU LOSE!
Find us on Facebook, follow my ramblings on Twitter, and keep an eye on my Pinterest boards – loads to interact with…I’d love to hear from you!
So yesterday marked a momentous (my words!) occasion when Alec Salmond, First Minister and Nicola Sturgeon, Deputy First Minister gathered the media together in Glasgow to launch their case for an independent Scotland.
They published ‘Scotland’s Future’ – a tome running to 670 pages, 170,000 words and 650 Question & Answers, which is “the most detailed prospectus for the independence of a country that has ever been published”.
Now, this is one side of the story, and one that many of us in Scotland have been calling out for because if there is anything missing from the impassioned pleas, the rhetoric and barbs from one side of the fence to the other, it is the details that we as voting Scots need to make a clear and important decision – one which is a massive obligation and right.
So many people will now be in a position to take their time, ruminate over the white paper and begin to make sense of its content. Within minutes of the publication, we were seeing the predictable commentary from both sides about the content of it – just let us get a chance to read it please!
Anyway, rant over – my main reason for putting fingers to keyboard today (ah we’ll soon look back and say…they used to use their FINGERS?) is to comment about the way in which this information is being delivered to us.
In an almost perfectly executed launch (you’ve got to lose some marks for a website that is having difficulty handling the demand for your PDF!), we saw a whole range of modern & exciting media being used:
Live streams on YouTube
Blog post by Nicola Sturgeon signposting the way to the document
hashtags to follow the online conversation
As a communicator in the modern business world, this is a fantastic case study of how to make best use of all of the tools and techniques available to reach your audience.
Personally, I’m still undecided…before yesterday I had seen very little in the way of definite detail on either side which was convincing enough – as a proud Scot, its enormously difficult to make your head & your heart tell you the same story until you have the depth of knowledge to make a conscious informed decision.
Now all we need is a bit of time to get our head round it all, have the opportunities to ask our own questions, listen to informed debate, not be browbeaten by anyone and not fall out with our neighbours!
I came across this video and wanted to share it with you…..anyone who knows me, knows that I smile A LOT – so its good to know that its actually scientifically proven that it helps me generate good feeling in others, and should make me live longer!
Smiling stops you frowning, reduces stress hormones in your body and has the same effect as really nice chocolate – now doesn’t that sound good to you?
Well this is my 1st post – I’ve been working like crazy to get my own website up and running. At the same time I’ve been training as a coach and trying to absorb as much information as possible to make my new business venture a success.
I’ve been meeting loads of new people who’ve been a great help to me.
I am really enjoying going in such a brand new direction:
I INTEND TO STAND OUT FROM THE CROWD.
Feel free to add comments, posts etc – hopefully I won’t stay as such a newbie at this for too long.
I was born for the Gadget Show and and tweeting already so hopefully I’ll get to grips with this stuff too.