Archive of ‘Spring’ category

Happy Wednesday?

 Little Miss Sunshine!

Morning,

Just a short note from me to day to comment on what a difference a couple of things make to my working life!

1. The sunshine. Its a glorious morning today and it completely changes my outlook and suddenly I’ve got more focus and motivation to get things done.

2. A good cup of coffee. Well ok, so I am now actually onto my second one of the day – but that’s because I’ve been at my desk since 7:30am

Of course, I could have both of those things but still be a grumpy old so-and-so so I guess the fact that I totally LOVE what I do for a living also has a major impact on things.

As I write this, its dawning on me that I am into the second year of my business and I feel immensely proud of what I have accomplished since setting up My Pinkie Promise, my marketing & event management consultancy in 2009. I thoroughly enjoy being in business and the variety of my work, added to the spark of new creative projects, really keeps me from getting that ‘same old same old’ feeling that can crop up in our careers.

Self-employment is obviously not for everyone – and one thing that I particularly miss is the social interaction with work colleagues. I guess I’m lucky because my job involves attending business meetings and networking with people. Plus meeting new clients and finding out about their businesses so we can bring their marketing and communications to life means lots of human contact. So working for a part of the day from your solitary desk means you need certain skills to keep you on track.

I have a brilliant book called “Eat that Frog” from Brian Tracy which still gives me lightbulb moments – if you have an issue with time management or procrastination, I’d highly recommend it.

Today I’m working on a few things (maybe I need a book called ‘Plate-spinning’!):

  • bringing a client’s target audiences to life: understanding how they buy; what messages are right for them and how we will reach them – and planning her business launch
  • creating an event plan for a brand new ‘Experience’ event for another client who wants to showcase her business, and those who use her service too
  • kicking off another marketing project for a client, and
  • working on the emails, and next lunch event for Women Ahead, the businesswoman’s network that I Chair

Anyway, enough rambling from me – I hope you are having a good Wednesday too

Alison x

Put some Spring into your communications

So its officially Spring now – and with the clock change about to be upon us too this coming weekend, are you taking advantage of this forward momentum in your businesses?

You should definitely be looking at your marketing strategy at this time of year. We are about to move into the second quarter and you should be reviewing where your business has been coming from during 2010 and ALTERING your marketing strategy to take full advantage of this.

Are you comparing new business trends against Q1 of 2009 – can you see that one area in particular is performing well for you….if so DO MORE OF IT!

Marketing should be a well thought out, methodical exercise to attract more of the same customer into your business, and it doesn’t matter whether you are selling a product or a service – or selling to direct customers or other businesses.

You should have a clear idea of who your target audience is – and there are likely to be subsets within your broad audience. So you should understand your customer, how they buy, what messages work well for them – and where they are most likely to find out about you.

That way, you can begin to COMMUNICATE & INTERACT with them and have lasting relationships that mean they come back time and time again – and recommend you to others.

And if you find that you have tried a few different ways of marketing – with some careful measurement you can see what has worked, and what hasn’t – then you should now be altering your strategy to do more of what has worked, and less of what hasn’t. So its not rocket science – but a discipline none-the-less.

Very few businesses are keeping as close a track as they should of where they get business from – of course, you will have a gut feel for it, but don’t allow this to stop you doing the proper measurement and tracking – you might be surprised at what patterns emerge.

I’m currently offering a free one hour marketing consultation for small businesses. So if you know anyone who would be interested in having a chat about what I can do to make their marketing more effective, please ask them to email me at contact@mypinkiepromise.co.uk

Have a good week,

Alison