It’s not a new social media site, but it is definitely one that is seeing more and more adoption by businesses to market their products & services.
Instagram is a rapidly growing photo and video sharing platform with more than 150 million users and 16 billion photos shared. Over 55 million photos are shared on Instagram to a very engaged community every single day.
With Instagram, you can tell a story with both photos and videos. As soon as you upload an Instagram image, you can see within seconds that someone has liked it.
You can link your Instagram account to facebook and extend the reach of your images & videos to both audiences.
Like twitter & facebook, you can use #hashtags to create a common theme for your images, and encourage visibility of your brand, products and adjectives which best describe them.
How can you encourage your customers to interact with your brand & instagram account…get them to take photos of your products, tag them with your hashtag, run a competition etc? Time to get creative!
Social Media Examiner have done a fabulous interview and article on using Instagram to marketing your business, with a feature on a boutique – how can you add Instagram to your online marketing strategy, connect with a wider audience and sell more of your products or service?
Please share your Instagram account with us in the comments – we’d love to take a look!
We’re looking forward to using Instagram to promote our upcoming Dundee Jobsfair and the vacancies that our exhibitors will have…it’s a great way for us to reach an extended set of people who might not be able to make it along in person #jobsfairdundee