The world of social media marketing for businesses is such a huge one and as I prepare to deliver the first of a two-part session for local businesswomen’s group Women Ahead in Dundee & Angus, I’m realising that although I would admit to being a fairly comfortable user of social media, I sometimes feel that I’m barely scratching the surface!
From #hashtags and keywords, to engaging content, measurement and using the best platform for the right business, it’s a pretty complex landscape.
So, tomorrow we will be covering the basics of the different platforms, who is the audience on the main ones and what are the features that you can use to better market your business to the right audiences for you.
I can’t stress enough the famous line ‘If you fail to PLAN, you plan to FAIL’ (or words to that effect!), so we will be looking at:
- Understand WHAT you are trying to do
- Be clear on WHO you are aiming to reach
- Know (and test!) WHERE you will find them
- Have a social media plan
- Make sure you are consistently ENGAGING
- Be clear on WHEN & HOW you will post
- Share a mixture of updates (text, photos, articles, interesting news etc)
Make sure your updates are during the times that your audience will see them – no point in tweeting during the night if all of your UK followers are asleep!
Keep an eye on your analytics and above all else:
RESPOND QUICKLY WHEN SOMEONE REPLIES OR CONTACTS YOU – WITHIN THE HOUR IF POSSIBLE, BUT CERTAINLY WITHIN 24 HOURS – IF YOU SNOOZE YOU LOSE!
Find us on Facebook, follow my ramblings on Twitter, and keep an eye on my Pinterest boards – loads to interact with…I’d love to hear from you!